96. Talking Pigment and paint innovation with Derivan Matisse CEO Steven Patterson

Stephen Patterson is the CEO of Derivan. A family-owned Sydney-based company. That manufactures one of my favorite brands of acrylic paints. Derivan Matisse, many of the Aussie artists out there would likely have used a Derivan product at one time or another as they were the first company to manufacture student grade acrylics back in the 1950s when his father started the company with a couple of parts.

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Susan Nethercote
93. Managing Downturns in Sales

Have you been experiencing a downturn in art sales over the past few months? It’s something that Steph and I have both been experiencing, so we’re wondering if other artists out there, particularly in Australia, are experiencing this too?

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Susan Nethercote
92. The Art of Self-Publishing and Valuing Your Voice with Jules Ostara

In today’s episode, I’m chatting with the artist and author Jules Ostara.

Julia Ostara, aka Jules, is a lifelong explorer, artist, author, and creator of 2 inspiring oracle card decks. Jules lives in the ancient Appalachian Mountains with twin boys, a guitar man, and a few feisty cats. Jules loves to see people shine from the inside out while discovering the depths of their wisdom and wonder. She encourages this through her books and fun creative courses. Making art helped mend her broken heart after her mom died from ovarian cancer in 2010. She hopes to carry on a legacy of love and zest for life.

Jules and I first met many years ago in an online class and have stayed in touch over the years. Recently Jules approached me about featuring a few of my paintings in a book that she was creating. Of course, I said yes and today we’re talking about her beautiful new book ‘Born to Bloom Bright’ and the process she went through in putting it together and self-publishing.

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Susan Nethercote
91. The reality of Instagram Reels

Ahhh, social media. It’s both a blessing and a curse. And with the shift to Instagram becoming a video-based platform with reels recently, Steph and I sat down and had a chat about how we are navigating the new world of video on Insta.

In this rather meandering episode, we explore quite a few things such as the question of if selling art on Instagram has improved or declined with the introduction of reels.

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Susan Nethercote
88. Resolving Mistakes And The Shame Spiral

In this episode Steph shares a fresh and raw experience where she made an expensive and painful mistake in her business. Although this wound is still fresh we step into the power of owning our mistakes and using them to propel us into protecting ourselves and our customers from them in the future.

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Susan Nethercote
87. Ship It, Ship It Good.

As we come toward the end of a series on selling a collection of work, Steph and I are chatting through one of the very last processes in selling our work- packing and shipping it to its new home.

We chat through how we pack and ship works on paper and prints, stretched canvases, unstretched canvases and also very large and framed paintings.

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Susan Nethercote
85. Studio Hangs With Mati Rose McDonough.

In today’s episode I’m chatting with my friend, and one of my earliest connections in the online art world, Mati Rose McDonough. Mati and I first met when I was a guest speaker in one of her courses many years ago when I was coaching, and before I knew it, I was a student in a few of her online art classes.

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Susan Nethercote
84. Launches - Finding A Better Formula

In today’s episode Steph and are unpacking the process of running a launch for selling a collection of paintings. We chat about the process that I went through recently with my own collection launch and also why I’m questioning if it is the right business model for me in selling my work in the future.

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Susan Nethercote
82. Suse's ADHD Diagnosis

Today on the podcast I’m unpacking finally getting a formal diagnosis for ADHD. Join Steph and I as we walk through the impact of receiving a formal diagnosis and what has unfolded for me in relation to my art business and life as a result.

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Susan Nethercote
81. Turning Challenges Into Gold With Denise Gasser

I’m chatting with US based artist Denise Gasser. I first discovered Denise via her ‘Art After’ project which is all about reconciling art and motherhood in the most unique and inspiring way. I then progressed to going down a rabbit hole of watching Denise’s IGTV’s and just knew that I HAD to have this inspiring woman on the podcast.

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Susan Nethercote
'Holiday Replay' Do you have to stick to one style?

Steph and are taking a break for a couple of weeks while our kiddos are home holidays, so this week we-re airing one of our favourite episodes- How to tackle style diversity in your art brand’. So if you missed that one, be sure to listen in as this was one of our most popular episodes ever! And if you caught it the first time around, we think it’s definitely worth a second listen.

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Susan Nethercote